Mass Communication by McQuail, Denis;

Short description:

Denis McQuail's major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes provide access to the key debates within the field and all the main lines of research that have emerged.

Long description:

Denis McQuail's Major Work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes will provide access to the key debates within the field and all the main lines of research that have emerged.

Denis McQuail's credentials as editor are impeccable - McQuail's Mass Communication is a central text now into its 5th edition, translated, used and respected globally.

Table of Contents:

VOLUME ONE: THEORIES, BASIC CONCEPTS AND VARIETIES OF APPROACH
The Origins of Individual Media-System Dependency - Sandra J Ball-Rokeach
Structural Analysis and Mass Communication - Olivier Burgelin
A Cultural Approach to Communication - James W Carey
Defining Media Events - Daniel Dayan and Elihu Katz
Theories of Communication and Theories of Society - Peter Golding and Grahan Murdock
Ideology and Communication Theory - Stuart Hall
The Propaganda Model - Edward S Herman
A Retrospective
The Television Audience - Denis McQuail, Jay G Blumler and J R Brown
A Revised Perspective
Medium Theory - Joshua Meyrowitz
The Mass Society - C Wright Mills
The Internet as a Mass Medium - Merrill Morris and Christine Ogan
Models of Media Effects - Elizabeth M Perse
Distrust of Representation - John Durham Peters
Habermas on the Public Sphere
Interpersonal Influence in Election Campaigns - John P Robinson
Two-Step Flow Hypotheses
Communication Research - Karl Erik Rosengren
One Paradigm or Four?
Social Theory and the Media - J B Thompson
Mass Media and the Differential Growth in Knowledge - Phillip J Tichenor, George A Donohue and Clarice N Olien
A New Paradigm? - Liesbet Van Zoonen
A Conceptual Model for Mass Communication Research - Bruce Westley and Malcolm S MacLean Jr
Functional Analysis and Mass Communication - Charles R Wright
VOLUME TWO: MEDIA SYSTEMS, ECONOMY, GOVERNANCE AND GLOBALIZATION
Beyond Journalism - Jo Bardoel
A Profession between Information Society and Civil Society
Towards a Theory of Press-State Relations in the US - W Lance Bennett
The Third Age of Political Communication - Jay G Blumler and Dennis Kavanagh
Influences and Fears
Towards a New Classification of Tele-Information Services - Jan L Bordewijk and Ben van Kaam
Journalistic Codes of Ethics in Europe - Tiina Laitila
Levels of Analysis in Mass Media Decision-Making - John Dimmick and Philip Coit
The Mythology about Globalization - Majorie Ferguson
Media and Political Systems and the Question of Differentiation - Daniel C Hallin and Paolo Mancini
Fields of Broadcast Regulation - Wolfgang Hoffmann-Riem
Reasons for the US Dominance of the International Trade in Television Programs - Colin Hoskins and Rolf Mirus
What Things Regulate - Lawrence Lessig
Foundations and Limits of Freedom of the Press - Judith Lichtenberg
What Kind of Commodity Is News? - John H McManus
A Framework of Principle for Media Assessment - Denis McQuail
The Social Responsibility Theory of the Press - Theodore Peterson
Research into International TV Flows - Preben Sepstrup
The Discourse of Cultural Imperialism - J Tomlinson
Media Policy Paradigm Shifts - Jan J Van Cuilenburg and Denis McQuail
VOLUME THREE: MEDIA PRODUCTION AND CONTENT
The News Factory - Charles R Bantz, Suzanne McCorkle and Roberta C Baade
The Hollywood TV Producer - Muriel G Cantor
Framing US Coverage of the International News - Robert M Entman
Contrasts in Narratives of the KAL and Iran Air Incidents
The Structure of Foreign News - Johan Galtung and Mari Holmboe Ruge
Explicating Sensationalism in TV News - Maria E Grabe, Shuhua Zhou and Brooke Barnett
Content and the Bells and Whistles of Form
Press and Television as Opinion Resources in Presidential Campaigns - Doris A Graber
Reading Realism - Alice Hall
Audiences' Evaluations of the Reality of Media Texts
Quality Assessment of Broadcast Programming - Sakae Ishikawa and Yasuko Muramatsu
Professional Models in Journalism - Morris Janowitz
The Gatekeeper and the Advocate
News as Purposive Behavior - Harvey L Molotch and Marilyn J Lester
From the Persian Gulf to Kosovo - Stig A Norstedt et al
War Journalism and Propaganda
News as a Form of Knowledge - Robert E Park
Political Roles of the Journalist - Thomas E Patterson
The Ideal Romance - Janice Radway
The Roots of a Sociology of News Production - Stephen D Reese and Jane Ballinger
Remembering Mr Gates and Social Control in the Newsroom
The Product Image - John Ryan and Richard A Peterson
The Fate of Creativity in Country Music Song-Writing
Prime-Time Television - Stacy L Smith, Amy I Nathanson and Barbara J Wilson
Assessing Violence during the Most Popular Viewing Hours
Making News by Doing Work - Gaye Tuchman
Routinizing the Unexpected
A Theory of Evaluative Discourse - Jan J Van Cuilenburg, Jan Kleinnijenhuis and Jan de Ridder
Towards a Graph Theory of Journalistic Texts
Discourse Analysis - Teun Van Dijk
Its Development and Application to the Structure of News
Objective News Reporting - Jurgen Westerstahl
VOLUME FOUR: AUDIENCES AND EFFECTS OF MASS COMMUNICATION
I Am Ashamed to Admit It But I Have Watched <i>Dallas - Pertti Alasuutari
The Moral Hierarchy of Television Programmes
The Third Person Effect - W Phillips Davison
The British, Canadian and US Pornography Commissions and Their Use of Social Research - Edna F Einsiedel
Media Discourse and Public Opinion on Nuclear Power - William Gamson and Andre Modigliani
The Political Correlates of TV Viewing - George Gerbner et al
Seeing Is Remembering - Doris A Graber
How Visuals Contribute to TV News
Diffusion of News of the Kennedy Assassination - Bradley S Greenberg
Practising Embodiment - Joke Hermes
Reality, Respect and Issues of Gender in Media Reception
News Coverage of the Gulf War and Public Opinion - Shanto Iyengar and Adam Simon
A Study of Agenda-Setting, Priming and Framing
Five Traditions in Search of the Audience - Klaus B Jensen and Karl Erik Rosengren
Patterns of Involvement in Television Fiction - Tamara Liebes and Elihu Katz
A Comparative Analysis
Interpretative Viewers and Structured Programs - Sonia L Livingstone
The Implicit Representation of Soap Opera Characters
The Social Uses of Television - James Lull
The Agenda-Setting Function of the Press - Maxwell E McCombs and Donald L Shaw
The Future of the Mass Audience - W Russell Neumann
The Theory of Public Opinion - Elisabeth Noelle-Neumann
The Concept of the Spiral of Silence
Marketing Communication and the Hierarchy of Effects - Michael L Ray
Communication and Development - Everett M Rogers
The Passing of the Dominant Paradigm
Ritualized and Instrumental Television Viewing - Alan M Rubin
A Theory of TV Program Choice - James G Webster and Jacob J Wakshlag
From the Boob Tube to the Black Box - W Gill Woodall, Dennis K Davis and Haluk Sahin
TV News Comprehension from an Information Processing Perspective