Marketing Tourism Destinations Planning Approach
A Strategic Planning Approach
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Product details:
- Publisher John Wiley & Sons
- Date of Publication 5 March 1992
- ISBN 9780471540670
- Binding Hardback
- No. of pages240 pages
- Size 234x161x21 mm
- Weight 506 g
- Language English 0
Categories
Short description:
The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.
MoreLong description:
The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.
Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as:
Regional goal and strategy formulation
The strategic marketing planning framework
Environment and resource analysis
Target marketing and regional positioning strategy
Regional marketing mix strategy
and more, with cases and examples applicable to different parts of the world.
From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.
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