Marketing Success Stories 5E
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14 327 Ft (13 645 Ft + 5% VAT)
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14 327 Ft
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Out of print
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 5
- Publisher Oxford University Press
- Date of Publication 29 September 2005
- ISBN 9780195785203
- Binding Paperback
- No. of pages286 pages
- Size 240x166x16 mm
- Weight 455 g
- Language English
- Illustrations jpegs, graphs, figures and tables 0
Categories
Short description:
A textbook of marketing case studies taken from the success stories of various SA companies, which illustrate the practical application of key marketing concepts
MoreLong description:
The book remians one of the most popular and useful textbooks available to marketing students. Classic case studies have been maintained and updated and new case studies replace dated ones, thereby ensuring the relevance of the fifth edition.Focusing on SA companies it provides students with real and familiar examples for the practical application of marketing theory. The fifth edition makes the connection between the case studies and the marketing concepts they illustrate even
clearer through specific tags attached to each chapter. The fifth edition has a more critical approach towards the success stories and a greater emphasis on the role of marketing theory as opposed to public relations in the success of the companies that it analyses.
