Marketing South African Tourism
- Publisher's listprice GBP 24.99
-
11 938 Ft (11 370 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 1 194 Ft off)
- Discounted price 10 745 Ft (10 233 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
11 938 Ft
Availability
Uncertain availability. Please turn to our customer service.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 3
- Publisher OUP Southern Africa
- Date of Publication 7 August 2008
- ISBN 9780195982152
- Binding Paperback
- No. of pages512 pages
- Size 240x168x28 mm
- Weight 809 g
- Language English 0
Categories
Short description:
The text familiarises the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.
MoreLong description:
The text familiarises the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.
MoreTable of Contents:
Part 1: Understanding Marketing in the Tourism Industry
Marketing principles
characteristics of Tourism Marketing
Part 2: Gatherine Information for Decision-Making
The Tourism Marketing Environment
Tourism Marketing Planning
Tourism Marketing Research
Part 3: Analysing the Tourism Market
Segmentation, Targetting, and Positioning
Consumer Buying Behaviour
Organisational Buying Behaviour
Part 4: Implementing the Marketing Mix Strategies
Product-offering strategies
Pricing Strategies
Distribution Strategies
Communication and Advertising Strategies
Sales Promotions and Personal Selling Strategies
Internet Marketing and Direct Marketing Strategies
Printed Literature, Public Relations, and Sponsorship Strategies
Physical Evidence, People and Proces Strategies
Part 5: Understanding Tourism Marketing Issues
Internal Markeing
Destination Marketing
Relationship Marketing
Event Marketing
Corporate Social Responsibility
The Future of Tourism Marketing in South Africa
