Marketing Research: An Applied Orientation, Global Edition
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36 386 Ft (34 653 Ft + 5% VAT)
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36 386 Ft
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Product details:
- Edition number 7. Aufl.
- Publisher Pearson Education
- Date of Publication 1 January 2019
- ISBN 9781292265636
- Binding Paperback
- No. of pages888 pages
- Size 27x219x274 mm
- Weight 1727 g
- Language English 1000
Categories
Long description:
For undergraduate and graduate courses in marketing research.
An applied and practical marketing research text
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
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