Marketing Practices In Educational Tourism: Practitioner-led Approach To Strategy, Branding, And Innovation
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40 635 Ft (38 700 Ft + 5% VAT)
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Product details:
- Publisher World Scientific
- Date of Publication 13 May 2026
- ISBN 9789819824656
- Binding Hardback
- No. of pages304 pp pages
- Language English 700
Categories
Long description:
This book offers a comprehensive guide to the fast-growing study tour industry, led by frontline practitioners with rich hands-on experience. Through practical case studies, it examines core topics including market supply and demand analysis, product positioning, brand building, channel strategies, new media marketing, and the use of smart digital platforms. Readers will find clear frameworks and actionable insights for designing study tour programs, building strong brands, and developing effective marketing capabilities.The book brings together forward-looking international perspectives with China's distinctive practices in study tour development. By combining education and tourism, it highlights how study tours can embrace digital transformation and create deeper value for institutions, educators, and students alike. In today's era of quality-oriented education, such integration is reshaping the way young people learn, explore, and connect with the world.
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