Marketing Of Information Technology
Series: INDIA PROFESSIONAL BUSINESS MARKETING;
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12 416 Ft
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Out of print
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher McGraw-Hill Education
- Date of Publication 16 January 2009
- ISBN 9780070248724
- Binding Paperback
- No. of pages0 pages
- Size 230x150x14 mm
- Weight 255 g
- Language English 0
Categories
Table of Contents:
Part I: Marketing of Information Technology
Chapter 1. Introduction to Marketing of Information TechnologyChapter 2. Classification of Information Technology Products Market
Chapter 3. Classification of Information Technology Services Market
Chapter 4. Information Technology Intellectual Property Market
Part II: Financial Aspects of Information Technology Marketing
Chapter 5. Total Cost of Information Technology OwnershipChapter 6. Pricing of Information Technology Products and Services
Chapter 7. Free Software - What is this Freedom?
Part III: Requirements for Marketing of Information Technology
Chapter 8. Globalization of Information TechnologyChapter 9. Branding of Information Technology Products and Services
Chapter 10. Roles of Technical Marketing in Information Technology
Chapter 11. Launching of Information Technology Products and Services
Chapter 12. Role of Technical Support in Marketing in Information Technology
