Marketing Communications in Tourism and Hospitality
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20 238 Ft
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Product details:
- Edition number 2, New edition
- Publisher Routledge
- Date of Publication 31 May 2025
- ISBN 9781138679276
- Binding Paperback
- No. of pages352 pages
- Size 246x189 mm
- Weight 453 g
- Language English
- Illustrations 60 Illustrations, black & white; 40 Halftones, black & white; 40 Tables, black & white 700
Categories
Short description:
Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
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Long description:
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.
Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.
This new edition has been updated to include:
- New case studies throughout from a range of international regions and diverse service sector including well ? being tourism. Cultural differences and the successes and failures of communication marketing is explored in one case per chapter.
- An enhanced and extended chapter on Interactive and E-communications including destination management systems, promotion, twitter, facebook, third party channels such as Expedia and tracking.
- New content on: budgeting for marketing communications, evaluation and control and role of integrated marketing.
- New annotated weblinks and reading suggestions as well as critical review questions at the end of chapters.
This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
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