Product details:
| ISBN13: | 9781538142950 |
| ISBN10: | 1538142953 |
| Binding: | Paperback |
| No. of pages: | 322 pages |
| Size: | 228x155x23 mm |
| Weight: | 472 g |
| Language: | English |
| Illustrations: | 2 Illustrations, unspecified; 2 Halftones, black & white; 15 Tables, unspecified |
| 260 |
Category:
Marketing and Social Media
A Guide for Libraries, Archives, and Museums
Edition number: Second Edition
Publisher: Rowman & Littlefield Publishers
Date of Publication: 7 December 2020
Number of Volumes: Paperback
Normal price:
Publisher's listprice:
GBP 42.00
GBP 42.00
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18 663 (17 774 HUF + 5% VAT )
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Availability:
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Short description:
This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.
