Marketing 5.0 by Kumar, Ajay; Ciddikie, M. D.; Kashyap, Anil Kumar;

Short description:

Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.

Long description:

Marketing 5.0: The Role of Human-Mimicking Technology focuses on ‘human-mimicking technology’ in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of personalised sense-and-respond experiences, leading towards greater sustainability. It is this age of Augmented and Agile marketing, which delivers tech-empowered human interaction at pace and scale, achieving the perils and promises of digitalization. Marketing is witnessing a shift from Marketing 4.0 to Marketing 5.0. In this change, there is a continuous struggle for gaining digital business presence.

Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The objective is to learn and understand the blended approach, where consumers and technology integrate as one.

Marketing 5.0 explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master’s and doctoral levels.

Table of Contents:

Chapter 1. Marketing 5.0: Artificial Intelligence and Human Mimicking Approach; Arpan Shrivastava and Amrita Baid More

Chapter 2. Unlocking Retail Success: Exploring the Synergy of Customer-Centric Technology, Consumer Accountability and Organizational Culture; Zahid Hussain and Arman Khan

Chapter 3. Revolutionizing Product Customization a Technology Powered Approach; Nada Mallah Boustani and Zaher Boustany

Chapter 4. Decoding the Consumer Mimic: Influencers, Algorithms, and the Future of Marketing; Swapnil Morande, Veena Tewari, and Jyoti Kukreja

Chapter 5. Leveraging Artificial intelligent (AI) for Human Mimic Tech in Marketing 5.0; Esubale Melese and Ajay Kumar

Chapter 6. Mimicking Technologies in Retail: Facilitating and Transforming Customer Retail Experience; Anil Kumar Kashyap and Priyanka

Chapter 7. From Businesses-Centric to Consumers-Centric: A Shift of Power in AI-Driven Social-Media; Rupa Rathee and Monika

Chapter 8. A Qualitative Study on Analyzing the Role of Mimicking Technology in Electronic Customer Relationship Management: A Case of Service Sector; Pankaj Singh, Ruchi Kushwaha, and Jyoti Kushwaha

Chapter 9. Human Interactions Through Technology: A Study on Sustainable and Susceptible Use of AI in Corporate Marketing; Refia Wiquar, M. D. Ciddikie, Tamseel Fatima, Mohd Maarif, and Mohammad Saif Alam

Chapter 10. Mimicking Consumer Centric Technology and Customer Engagement; Neetu Bali, Bhawna Choudhary, and Manisha Gupta

Chapter 11. “Chicken or Egg! Let See Who Comes First?” From Servitization to Servitization 5.0; Faheem Uddin Syed

Chapter 12. Role of Mimic Technology in Consumer Decision Making Journey; S. C. Vetrivel, T. P. Saravanan, R. Maheswari, and V. P. Arun

Chapter 13. An Exploratory Investigation into the Ethical & Legal Implications of the Application of Human Mimicking Technology (HMT) in Customer Engagement; Sani Alamgir, Jee Kishan, Roy Tanmoy, and Piali Haldar

Chapter 14. Applications of Mimicking Technology in Understanding Consumer Behaviour and its Effects on Consumer Engagement; Vandana Sharma and Rajani

Chapter 15. Mimicking Technology in Creating and Optimising Marketing Value, Customer Experience, Retention and Loyalty; Kiran Vazirani and Sunanda Vincent Jaiwant

Chapter 16. Consumer Decision-Making Journey and the Role of AI-Enabled Mimic Technology and Social Robots; Sunanda Vincent Jaiwant, Ajitha Haridasan, and Dheepa T.