Managing the Global Corporation: Case Studies in Strategy and Management
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Product details:
- Edition number and title Egon Zehnder International: Asian Expansion
4-2
- Edition number 2, General Electric & SNECMA (A)
7-4
- Publisher McGraw-Hill
- Date of Publication 1 August 2000
- ISBN 9780072347982
- Binding Paperback
- No. of pages580 pages
- Size 251x200x30 mm
- Language
- Illustrations CEMEX (B)
Section II. GLOBAL COMPETITIVE STRATEGIES IN TRANSITION
Unit 2. From International to Global Competition
2-1
0
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Long description:
A unique and one-of-a-kind anthology! This casebook was first published as Davidson/de la Torre, Managing the Global Corporation, in 1989. It was the first modern case anthology for a graduate audience. This edition contains the broadest case collection of companies and countries available in a single anthology. A full 60% of the cases are non-U.S.based firms. Companies in Australia, Hong Kong, China, Mexico, South American, India, South Africa and Europe are featured as case studies. Many of these cases were written in connection with the authors? own work consulting with the organization, making the information in-depth and credible.
MoreTable of Contents:
Section I. INTRODUCTION
Unit 1. The Globalization Process
1-1
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