Making Sense
Reference, Agency, and Structure in a Grammar of Multimodal Meaning
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56 259 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Publisher Cambridge University Press
- Date of Publication 30 January 2020
- ISBN 9781107133303
- Binding Hardback
- No. of pages378 pages
- Size 235x156x25 mm
- Weight 650 g
- Language English
- Illustrations 23 b/w illus. 41
Categories
Short description:
Explains the multimodal connections of text, image, space, body, sound and speech, in both old and new computer-mediated communication systems.
MoreLong description:
The phenomenon of multimodality is central to our everyday interaction. 'Hybrid' modes of communication that combine traditional uses of language with imagery, tagging, hashtags and voice-recognition tools have become the norm. Bringing together concepts of meaning and communication across a range of subject areas, including education, media studies, cultural studies, design and architecture, the authors uncover a multimodal grammar that moves away from rigid and language-centered understandings of meaning. They present the first framework for describing and analysing different forms of meaning across text, image, space, body, sound and speech. Succinct summaries of the main thinkers in the fields of language, communications and semiotics are provided alongside rich examples to illustrate the key arguments. A history of media including the genesis of digital media, Unicode, Emoji, XML and HTML, MP3 and more is covered. This book will stimulate new thinking about the nature of meaning, and life itself, and will serve practitioners and theorists alike.
'... this is a book that could only be written by authors such as Cope and Kalantzis, who have themselves lived through the sheer breadth of the lines of development they bring to readers' attention, making connections and leaps which would in the normal, more circumscribed, business of everyday research rarely occur.' John A. Bateman, Journal of Pragmatics
Table of Contents:
Part 0. Meaning; Part I. Reference; Part II. Agency; Part III. Structure.
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