
Making Numbers Count
The art and science of communicating numbers
- Publisher's listprice GBP 14.99
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- Discount 15% (cc. 1 138 Ft off)
- Discounted price 6 448 Ft (6 141 Ft + 5% VAT)
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Product details:
- Publisher Bantam Press
- Date of Publication 13 January 2022
- Number of Volumes Trade paperback (UK)
- ISBN 9781787634220
- Binding Paperback
- No. of pages192 pages
- Size 234x153x14 mm
- Weight 239 g
- Language English 0
Categories
Long description:
A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story.
__________
How many hours' worth of songs are on your Spotify Wrapped this year?
How much is your commute time really worth?
How do you work out how likely you are to get Covid based on the official statistics?
How do your viewing hours track against the most popular shows on Netflix?
Whether you're interested in global problems like climate change, running a business, or just grasping how few people have washed their hands between visiting the bathroom and touching you, this book will help math-lovers and math-haters alike translate the numbers that illuminate our world.
Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. How can we more effectively translate numbers and stats - so fundamental to the next big idea - to make data come to life?
Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, they show us how to transform hard numbers into their most engaging form, allowing us to bring more data, more naturally, into decisions in our schools, our workplaces and our society.

Making Numbers Count: The art and science of communicating numbers
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