Making Business Child's Play
How to Build a Winning Brand
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11 943 Ft (11 375 Ft + 5% VAT)
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11 943 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 September 2025
- ISBN 9781398624573
- Binding Hardback
- No. of pages256 pages
- Size 234x156 mm
- Weight 383 g
- Language English 692
Categories
Short description:
Learn what it takes to be a true business disruptor with this inside story from the founder of the award-winning brand Childs Farm.
MoreLong description:
A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category.
From having a viable idea to taking on an established market with a scalable, purpose-led brand, Making Business Child's Play reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG).
Told with warmth, clarity and real-world examples, Joanna Jensen shares the journey, decision-making process, setbacks and turning points that defined the early years of Childs Farm, the UK's leading baby & child personal care brand.
If you have a great business idea but feel daunted by the idea of bringing it to life, this book will show you what's possible and how to get there.
