Making Business Child`s Play – How to Build a Winning Brand
How to Build a Winning Brand
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12 337 Ft (11 750 Ft + 5% VAT)
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12 337 Ft
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Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 September 2025
- ISBN 9781398624573
- Binding Hardback
- No. of pages256 pages
- Size 216x138x17 mm
- Weight 383 g
- Language English 700
Categories
Short description:
Learn what it takes to be a true business disruptor with this inside story from the founder of the award-winning brand Childs Farm.
MoreLong description:
A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category.
From having a viable idea to taking on an established market with a scalable, purpose-led brand, Making Business Child's Play reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG).
Told with warmth, clarity and real-world examples, Joanna Jensen shares the journey, decision-making process, setbacks and turning points that defined the early years of Childs Farm, the UK's leading baby & child personal care brand.
If you have a great business idea but feel daunted by the idea of bringing it to life, this book will show you what's possible and how to get there.
