Make It All about Me
Leveraging Omnichannel and AI for Marketing Success
Publisher: Lid Publishing
Date of Publication: 15 October 2019
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Product details:
ISBN13: | 9781912555147 |
ISBN10: | 191255514X |
Binding: | Paperback |
No. of pages: | 456 pages |
Size: | 233x157x20 mm |
Weight: | 499 g |
Language: | English |
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Short description:
The term `omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The author provides the background for understanding the six main omnichannel disciplines and demonstrates how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.
Long description:
An interesting and insightful book essential reading for all marketeers