M: Marketing
Series: IRWIN MARKETING;
- Publisher's listprice GBP 79.99
-
38 215 Ft (36 395 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 3 822 Ft off)
- Discounted price 34 393 Ft (32 756 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
38 215 Ft
Availability
Out of print
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 4
- Publisher McGraw-Hill
- Date of Publication 16 March 2014
- ISBN 9780077861025
- Binding Paperback
- No. of pages512 pages
- Size 279x228x15 mm
- Weight 918 g
- Language English 0
Categories
Long description:
Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.
In their 4th edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.
With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.
Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.
In their 4th edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.
With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.
Table of Contents:
Section 1-Assessing the Marketplace
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Social and Mobile Marketing
Chapter 4: Marketing Ethics
Chapter 5: Analyzing the Marketing Environment
Section 2-Understanding the Marketplace
Chapter 6: Consumer Behavior
Chapter 7: Business-to-Business Marketing
Chapter 8: Global Marketing
Section 3-Targeting the Marketplace
Chapter 9: Segmentation, Targeting, and Positioning
Chapter 10: Marketing Research and Information Systems
Section 4-Value Creation
Chapter 11: Product, Branding, and Packaging Decisions
Chapter 12: Developing New Products
Chapter 13: Services the Intangible Product
Section 5-Value Capture
Chapter 14: Pricing Concepts for Establishing Value
Section 6-Value Delivery: Designing the Channel and Supply Chain
Chapter 15: Supply Chain Management
Chapter 16: Retailing and Multichannel Marketing
Section 7-Value Communication
Chapter 17: Integrated Marketing Communications
Chapter 18: Advertising, Public Relations, and Sales Promotions
Chapter 19: Personal Selling and Sales Management
More
M: Marketing
38 215 HUF
34 393 HUF
Reise Know-How Reiseführer Ostseeküste Schleswig-Holstein
7 009 HUF
6 658 HUF
Methods and Advances in Traditional Chinese Medicine: Institutions, Policies and the Transformation of Irrigation under Scarcity
14 910 HUF
13 419 HUF
