Letraset
The DIY Typography Revolution
Publisher: Thames & Hudson
Date of Publication: 23 February 2023
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GBP 55.00
GBP 55.00
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22 580 (21 505 HUF + 5% VAT )
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
| ISBN13: | 9780995666443 |
| ISBN10: | 099566644X |
| Binding: | Hardback |
| No. of pages: | 312 pages |
| Weight: | 1190 g |
| Language: | English |
| 590 |
Category:
Long description:
Letraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression.
The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.
The book also looks at Letrasets present-day revival amongst a new set of admirers who recognise the typographic excellence of the systems typefaces.
The book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.
Essays by Colin Brignall, Dave Farey and Mike Daines all key members of the Letraset team provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.
The books design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letrasets past catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.
The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.
The book also looks at Letrasets present-day revival amongst a new set of admirers who recognise the typographic excellence of the systems typefaces.
The book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.
Essays by Colin Brignall, Dave Farey and Mike Daines all key members of the Letraset team provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.
The books design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letrasets past catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.