Letraset
The DIY Typography Revolution
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26 276 Ft (25 025 Ft + 5% VAT)
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26 276 Ft
Availability
Estimated delivery time: Expected time of arrival: end of January 2026.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Thames & Hudson
- Date of Publication 23 February 2023
- ISBN 9780995666443
- Binding Hardback
- No. of pages312 pages
- Weight 1190 g
- Language English 440
Categories
Long description:
Letraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression.
The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.
The book also looks at Letrasets present-day revival amongst a new set of admirers who recognise the typographic excellence of the systems typefaces.
The book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.
Essays by Colin Brignall, Dave Farey and Mike Daines all key members of the Letraset team provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.
The books design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letrasets past catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.
