It's Only Business!
India's Corporate Social Responsiveness in a Globalized World
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Product details:
- Publisher OUP India
- Date of Publication 19 February 2009
- ISBN 9780198060260
- Binding Paperback
- No. of pages220 pages
- Size 231x155x18 mm
- Weight 342 g
- Language English 0
Categories
Short description:
This book argues for an innovative, voluntary, and positive approach to Corporate Social Responsiveness with newer roles for business, civil society, and government. Using illustrations, cases, and examples Mitra examines the efforts of the Indian corporate sector in this context. A new preface discusses challenging issues facing business today, ranging from land acquisition to inclusive growth indicated in the XIth Plan, labour rights violations, and job redundancy.
MoreLong description:
Indian corporates are beginning to respond to the 'market force of social expectation' through responsible business practices and contributions to social initiatives.
In this informed and well-grounded book Meera Mitra uses her hands-on experience as a corporate and development consultant to analyse the growth of corporate social responsiveness in India, especially its evolution in the post-reforms era. This is a subject rife with questions of political economy, of the interaction of government and business in development, and of the role of NGOs in moulding these processes. Using illustrations, cases, and examples Mitra examines the efforts of the Indian corporate sector in this context.
The book has a forward by Narayana Murthy, Chairman, Infosys, one of the most indefatigable protagonists of CSR in India.
A new preface discusses challenging issues facing business today, ranging from land acquisition to inclusive growth indicated in the XIth Plan to labour rights violations and job redundancy.
Table of Contents:
Foreword by Narayana Murthy, Chairman, Infosys, Preface to the paperback edition; Preface; Acknowledgements; Introduction;
Being Politically Correct about CSR
Learning Legacy: India's Society-Business Interface
Scoring Social Sensitivities: Ahead of Law
Eye on it: Preparing for change and Managing change
Developing Markets and Marketing Development
Civil Society Upsurge: India's NGO and CSR
Embedding CSR in India
Governments Preparing for CSR Global and Indian Response
The Future Ahead; Annexures.
