ISE ESSENTIALS OF CONTEMPORARY ADVERTISING
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Product details:
- Edition number 3
- Publisher McGraw-Hill Education
- Date of Publication 16 March 2015
- ISBN 9780071220590
- Binding Paperback
- No. of pages608 pages
- Language English 0
Categories
Long description:
Essentials of Contemporary Advertising, 3/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Essentials of Contemporary Advertising, 3/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
