Intuition in Business
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48 969 Ft
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Estimated delivery time: Expected time of arrival: end of January 2026.
Not in stock at Prospero.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher OUP Oxford
- Date of Publication 2 February 2023
- ISBN 9780198871569
- Binding Hardback
- No. of pages320 pages
- Size 242x164x23 mm
- Weight 640 g
- Language English
- Illustrations 6 black and white line drawings 434
Categories
Short description:
This book explores the science behind intuitive decision-making in business, and shows how people's innate capacity for intuition can be nurtured and strengthened to maximize performance. The clear and detailed explanations reveal how we can use intuition to navigate a world that is fast-moving, complex, and uncertain.
MoreLong description:
This book explores the science behind intuitive decision-making in business, and shows how people's innate capacity for intuition can be nurtured and strengthened to maximize performance. We are all familiar with those perplexing situations when we think we 'just know' without knowing how or why we know. In professional life it might be the job candidate's CV that checks all the boxes but somehow doesn't stack-up: should we perform some due diligence and dig a little deeper? In personal life it could be the apartment that we're looking to rent that just felt right the minute we walked through the front door: should we trust our hunch and grab it while we can? What if time is of the essence? What if there isn't any more data to be had in the time available?
In this volume, Eugene Sadler-Smith examines why situations like these often leave us in a quandary, and why these decisions so often leave us in two minds. He reveals that metaphorically speaking, we have two minds in one brain: an 'analytical mind' and an 'intuitive mind', which sometimes come to quite different conclusions about what we ought to do in those consequential decisions that permeate our professional and personal lives. Rather than thinking of our intuitive and analytical minds in constant battle with each other, we might instead think of them as two information-processing systems that have evolved to complement each other. The main idea of this book is that our analytical mind evolved to 'solve' whilst our intuitive mind evolved to 'sense'. Neither is infallible, and our intuitions can be both flawed and marvellous at the same time. The author's clear and detailed explanation of the science behind intuition reveals how we can make intelligent use of our intuition to sense and solve our way through a world that is fast-moving, complex, and uncertain.
This book complements collections on intuition, problem-solving, decision-making, metacognition, cognitive psychology, and neuroscience.
Table of Contents:
Making sense of intuition
How intuition sometimes gets it wrong: Heuristics and biases
How gut feeling sometimes gets it right: Fast and frugal heuristics
Why intuition often gets it right: Recognition-primed decision-making
The 'two minds' model
Core processes of intuition
The expert sense
The moral sense
The social sense
The creative sense
Making an impact through intuition
