International Business
Global Competition From a European Perspective
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Product details:
- Publisher OUP Oxford
- Date of Publication 16 March 2000
- ISBN 9780198782131
- Binding Paperback
- No. of pages520 pages
- Size 242x187x28 mm
- Weight 1025 g
- Language English
- Illustrations figures, tables 0
Categories
Short description:
This text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment. In addition to an important section on international business activities and operations, the authors also analyse the political, economic, and legal aspects of the international business environment. Particular emphasis is placed on responses to developments in the world economy and on the increasing globalization of business activity. They have provided extensive world-wide coverage, focusing on the major trading nations, European issues (within the EU as well as in Eastern Europe), the emerging economies, and the developing nations. The text includes extensive teaching aids which help the student to take a more active role in studying, such as case studies, study topics, group activities, and suggestions for an ongoing research project. These features result in a thorough and practical guide to the subject, providing material for seminars, tutorials and workshops besides independent study.
MoreLong description:
This text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment. In addition to an important section on international business activities and operations, the authors also analyse the political, economic, and legal aspects of the international business environment. Particular emphasis is placed on responses to developments in the world economy and on the increasing globalization of business activity. genuinely global coverage, covering all the major trading areas, the emerging economies, and developing nations.
* extensive material on European issues , both within the EU and in Eastern Europe
* teaching aids include case studies, study topics, group activities, and an ongoing research project.
These features result in a thorough and practical guide to the subject, providing material for seminars, tutorials and workshops besides independent study.
Table of Contents:
PART ONE: INTERNATIONAL BUSINESS ACTIVITIES
The nature of international business
Multinational enterprises
International market entry and organizational response
PART TWO: THE INTERNATIONAL ENVIRONMENT
The political,economic, and legal environment
Culture and ethics in international business
International institutions and global issues
Integration between countries
The world's major trading nations The emerging economies
PART THREE: INTERNATIONAL TRADE AND INVESTMENT
International trade and payments
Foreign exchange markets and exchange rate systems
Foreign Direct investment and collaborative strategies
International competitiveness
PART FOUR: The European Union
The development and policies of the European Union
The single European Market
European political and economic integration
The European Union and international business PART FIVE: Transition in Eastern Europe
Economic and political challenges for Eastern Europe in 1989
Privatization in Eastern Europe
Foreign Direct Investment in Eastern Europe
The relationship between the European Union and Eastern Europe
Doing business in Eastern Europe
