Intellectual Property Branding in the Developing World
A New Approach to Non-Technological Innovations
Series: Routledge Research in Intellectual Property;
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73 384 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 15 May 2019
- ISBN 9781138298965
- Binding Hardback
- No. of pages152 pages
- Size 234x156 mm
- Weight 340 g
- Language English
- Illustrations 25 Tables, black & white 0
Categories
Short description:
This book will assist scholars and academics dealing with innovation, branding, and IP issues and will provide both context and guidance to policymakers from the developing world through the success stories. This book will serve as a useful scientific material that will provide an invaluable resource.
MoreLong description:
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages.?
This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.
MoreTable of Contents:
1: General Introduction; 2: Chapter 1: Conceptual Framework; 3: Chapter 2: Intellectual Property Trends in the Developing World from 2011 to 2016 Based on Income Status; 4: Chapter 3: Non-Technological Innovations and Intellectual Property in the Developing World; 5: Chapter 4: Branding of Local Products in Diverse Industries in the Developing World; 6: Chapter 5: Branding Innovations in the Developing World; 7: Chapter 6: General Conclusion
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