Integrated Business Models in the Digital Age
Principles and Practices of Technology Empowered Strategies
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Product details:
- Edition number 1st ed. 2022
- Publisher Springer International Publishing
- Date of Publication 23 June 2023
- Number of Volumes 1 pieces, Book
- ISBN 9783030978792
- Binding Paperback
- See also 9783030978761
- No. of pages544 pages
- Size 210x148 mm
- Weight 759 g
- Language English
- Illustrations XL, 544 p. 84 illus., 62 illus. in color. Illustrations, black & white 473
Categories
Long description:
Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.
In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure.
Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models. MoreTable of Contents:
1:The Emergence Of Technopreneurship For Sustainable And Ethical Economic Growth: Theory, Research And Practice.- 2:Gig Economy As The Key To Entrepreneurial Activity In Post-Covid Pandemic Global Scenario.- 3:Technology And Sharing Economy Based Business Models.- 4:Setting the World in Motion: Blockchain Redefining Business Models.- 5:Digitalisation Of Global Fintech Industry – Business Models, Issues And Challenges.- 6:Consumer Behaviour Of Millennials And Technology Adoption In The Digital Age- Lessons For Entrepreneurs And Business Leader (TBC).- 7: Entrepreneurial Power Of Smart Technologies Enabled By Advances In AI - Changing Landscape For Digital Marketing.- 8: Augmented Reality Advertisement On Customer Engagement Using Technology Enabled Business Models.- 9: Tool Or System Of Technology Empowered Marketing And Digital Marketing In Tourism.- 10: Digital Trends In Education: Marketing Online Teaching_11: Cybersecurity And integrated Business Models_12: Blockchain Technology, Business Models And Role In Trust And Privacy.- 13: Corporate Cyber Strategy For The Business, And Marketing To Cybersecurity Conscious Culture (TBC)_14: Improving Learning Experience And Privacy In Education Using The Power Of Big Data & Artificial Intelligence (TBC).
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