Hypertranslation
Series: Elements in Translation and Interpreting;
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26 276 Ft (25 025 Ft + 5% VAT)
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26 276 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
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Product details:
- Publisher Cambridge University Press
- Date of Publication 16 January 2025
- ISBN 9781009518802
- Binding Hardback
- No. of pages80 pages
- Size 235x160x7 mm
- Weight 264 g
- Language English 621
Categories
Short description:
This Element explores the digital communication landscape with contemporary literary art examples, expanding the definition of translation.
MoreLong description:
Hypertranslation refers to a vast and virtual field of mobile relations comprising the interplay of signs across languages, modes, and media. In hypertranslation, the notions of source/target, directionality, and authenticity are set in perpetual flow and flux, resulting in a many-to-many interactive dynamic. Using illustrations drawn from a wide range of literary and artistic experiments, this Element proposes hypertranslation as a theoretical lens on the heterogeneous, remediational, extrapolative, and networked nature of cultural and knowledge production, particularly in cyberspace. It considers how developments in artificial intelligence have led to an expansion in intersemiotic potentialities and the liquidation of imagined boundaries. Exploring the translational aspects of our altered semiotic ecology, where the production, circulation, consumption, and recycling of memes extend beyond human intellect and creativity, this Element positions hypertranslation as a fundamental condition of contemporary posthuman communication in Web 5.0 and beyond.
MoreTable of Contents:
1. Translating beyond; 2. What is so hyper about hypertranslation?; 3. Hypertranslational re-readings of language art; 4. Memes, intersemioticity, experientiality; 5. Hyperreality: When the body translates; 6. Apropos of AI: hypertranslation as a semiotic condition; 7. Conclusion; References.
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