How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Series: Creating Success series; 177;
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number and title 1
- Edition number 8
- Publisher Kogan Page
- Date of Publication 3 May 2025
- ISBN 9781398619869
- Binding Hardback
- No. of pages200 pages
- Size 234x156 mm
- Weight 301 g
- Language English 650
Categories
Short description:
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
MoreLong description:
A strong marketing plan can turn a great idea into lasting success.
How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time.
Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
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