How Brands Grow 2 Revised Edition
Including Emerging Markets, Services, Durables, B2B and Luxury Brands
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 2
- Publisher OUP Australia & New Zealand
- Date of Publication 21 December 2021
- ISBN 9780190330026
- Binding Hardback
- No. of pages256 pages
- Size 235x162x18 mm
- Weight 525 g
- Language English 252
Categories
Short description:
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
MoreLong description:
This book will change the way you think about marketing forever.
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Table of Contents:
1. How Brands Grow (updated, with B2B content removed)
2. Target the (Whole) Market (updated, with B2B content removed)
3. Where New Customers Come From (updated, with B2B content removed)
4. Building Mental Availability (updated)
5. Leveraging Distinctive Assets (updated)
6. Achieving Reach (updated)
7. Word-of-mouth Facts Worth Talking About (updated)
8. Building Physical Availability Part 1 (updated introduction and new focus on presence)
9. Building Physical Availability Part 2 (updated with new focus on prominence and portfolio)
10. New Brands and Acquiring New Buyers (updated)
11. Getting Down to Business-to-Business Markets (new chapter)
12. And Finally, a Bit of Luxury (updated)
