Global Business
Environments and Strategies
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 2
- Publisher Oxford University Press
- Date of Publication 9 October 2003
- ISBN 9780195786828
- Binding Paperback
- No. of pages0 pages
- Size xx26 mm
- Weight 765 g
- Language English 0
Categories
Long description:
Today's globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders?
The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations.
Table of Contents:
Part I: The Scope and Dynamics of Global Business
An overview and the impact of global business
Globalization and international trade
Economic integration, trading blocs, and free trade agreements
Part II: Global Business Environments
The international cultural environment
Political, legal, and technological environments facing international business
The international economic environment
The global monetary system and foreign exchange market
Part III: Global Business Leadership and Strategies
International management and leadership: developing a global mindset
Strategic international human resource management
International financial management and strategy
Global marketing strategy
E-commerce strategies in a
global context
Part IV: Southern Africa and Africa: International Cooperation and Future Perspectives
Global collaboration and strategic alliances
Southern Africa: an emerging regional market
