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  • Global Business: Environments and Strategies

    Global Business by Hough, Johan; Neuland, Ernst;

    Environments and Strategies

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 35.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        17 194 Ft (16 375 Ft + 5% VAT)
      • Discount 10% (cc. 1 719 Ft off)
      • Discounted price 15 474 Ft (14 738 Ft + 5% VAT)

    17 194 Ft

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    Product details:

    • Edition number 3
    • Publisher OUP Southern Africa
    • Date of Publication 26 June 2008

    • ISBN 9780195764437
    • Binding Paperback
    • No. of pages410 pages
    • Size 240x170x23 mm
    • Weight 655 g
    • Language English
    • 0

    Categories

    Short description:

    Global Business Environments and Strategies expounds international business principles within a context that is relevant to South Africa and the entire SADC region. The book is geared towards the practical (as opposed to the theoretical) development and refinement of business skills and acumen; to this end, 16 of the 17 chapters contain case studies.

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    Long description:

    Global Business Environments and Strategies expounds international business principles within a context that is relevant to South Africa and the entire SADC region. The book is geared towards the practical (as opposed to the theoretical) development and refinement of business skills and acumen; to this end, 16 of the 17 chapters contain case studies.

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    Table of Contents:

    Globalisation and the Changing Business Environment
    International Trade and Investment: theories, institutions and practices
    Regional Economic integration and free trade agreements
    The International Cultural Environment
    The International Political, legal and technological environments
    The international economic environment
    The global monetary system and foreign exchange market
    International management and leadership: managing transitional markets
    Strategy and structure of international business
    Global Performance Management
    Managing imports, exports and global sourcing
    Global marketing and e-marketing strategies
    Strategic international HRM
    Strategic financial management and strategy
    Global collaboration and strategic alliances
    Economic and social development initiatives for SA and Africa
    Emerging economies and Africa (global) competetiveness: future perspectives

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