Freemium
How Zoom, HubSpot, Atlassian, and Other Top Companies Use Product-Led Growth ... for Low-Cost Customer Acquisition and Expansion
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13 813 Ft (13 155 Ft + 5% VAT)
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13 813 Ft
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Stanford University Press
- Date of Publication 31 August 2025
- ISBN 9781503640399
- Binding Hardback
- No. of pages248 pages
- Size 229x152 mm
- Weight 594 g
- Language English
- Illustrations 5 tables, 47 figures 700
Categories
Long description:
"
Competing in tech today requires an understanding of ""product-led growth""
Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step ""Freemium"" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as ""product-led growth,"" which Harvard Business School Lecturer Frank Cespedes calls, ""probably the fastest-growing go-to-market model for businesses globally.""
Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to larger customers. It details how the product itself (instead of expensive employees) can be used for customer onboarding, customer service, and customer retention. Freemium also details how non-software companies and enterprise sales
Competing in nearly every tech-related industry today requires an understanding of the principles of product-led growth. Freemium is the comprehensive, practical handbook for this unicorn-building strategy.
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