Flying High in a Competitive Industry
Cost-Effective Service Excellence at Singapore Airlines
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Product details:
- Edition number INTSTDT
- Publisher McGraw-Hill Professional
- Date of Publication 1 February 2006
- ISBN 9780071249645
- Binding Hardback
- No. of pages248 pages
- Size 350x600x230 mm
- Weight 492 g
- Language English 0
Categories
Long description:
Singapore
Airlines (SIA) is widely acknowledged as one of the leading airlines, if not the
best airline, globally. This book provides insights into a simple but intriguing
question: How has SIA managed to outperform other flag-carriers for decades, in
an industry where it is notoriously difficult to succeed consistently?
Flying High in a Competitive Industry begins with an analysis of the airline
industry and its key trends, moving on to a broad outline of SIA's strategic
drivers of success. Empirical research was conducted at SIA to gain a deeper
understanding of its strategy, core competencies and internal organization,
innovation processes, and human resource practices, in order to distill strategy
lessons that can inform the strategies of any organization competing in
intensely competitive industries.
The book ends with some strategic lessons that we believe apply to any
organization that aims to achieve sustainable success in hyper-competitive
markets.
More
Table of Contents:
Preface
The Authors
1 The airline industry: Trends, economics, performance and strategic imperatives
2 Key drivers of Singapore Airlines' performance: Strategic choices and resource
eployment decisions
3 Achieving cost-effective service excellence at Singapore Airlines
4 Innovation as a key to sustained service excellence
5 Managing people effectively to deliver sustained service excellence
6 How to win in cutthroat industries: Lessons from Singapore Airlines
Index
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