Extended Reality and the Fashion Industry
Driving Engagement through Immersive Experience
Series: Routledge Studies in the Fashion Industry;
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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 15 April 2026
- ISBN 9781041017752
- Binding Hardback
- No. of pages136 pages
- Size 216x138 mm
- Language English
- Illustrations 7 Illustrations, black & white; 4 Halftones, black & white; 3 Line drawings, black & white; 3 Tables, black & white 700
Categories
Short description:
Extended Reality and the Fashion Industry offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity and consumer psychology.
MoreLong description:
Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity and consumer psychology. It traces the historical evolution of fashion technologies, unpacks the emotional and behavioural dynamics of immersive environments, and analyses real-world case studies from leading brands experimenting with digital fashion, avatars, metaverse activations and phygital experiences.
By bridging theory, technology and practice, this book equips readers to navigate the rapidly evolving landscape of immersive fashion. It highlights strategic pathways for innovation, offers tools for evaluating consumer engagement, and demonstrates how XR can deepen emotional resonance and brand value. Readers gain insight into key theories - including presence, embodiment, flow and narrative transportation - while also engaging with critical issues such as privacy, inclusivity, sustainability, digital labour and algorithmic influence.
Written for fashion researchers, students, educators, digital designers, marketers, technologists and industry innovators, the book provides a clear, accessible framework for understanding the opportunities and challenges presented by XR.
MoreTable of Contents:
1: The Immersive Shift: Introducing Extended Reality in Fashion
More
