Explaining Buyer Behavior
Central Concepts and Philosophy of Science Issues
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55 308 Ft
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Product details:
- Publisher OUP USA
- Date of Publication 20 August 1992
- ISBN 9780195071085
- Binding Hardback
- No. of pages400 pages
- Size 243x165x38 mm
- Weight 810 g
- Language English
- Illustrations line drawings, tables 0
Categories
Long description:
This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
`This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession ... Reading the book from cover to cover is required ... it will teach us much.'
Journal of Macromarketing
