Entrepreneurial Challenges and Opportunities in Emerging Markets
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Product details:
- Publisher Society Publishing
- Date of Publication 31 August 2025
- ISBN 9781779564108
- Binding Hardback
- No. of pages427 pages
- Size 229x152 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Exploring vital intersections between entrepreneurship, marketing and economic development, the work examines innovative business ideas, sustainable strategies and resource mobilization in emerging markets. Data, diagrams and research expose challenges and opportunities for scholars and professionals.
MoreLong description:
Entrepreneurial Challenges and Opportunities in Emerging Markets plays a very important role in Business Management, Marketing and Trade as well as other allied fields like Industrialization, Business management, Financial management, Strategic management, Business skills and knowledge etc., and thus, plays a very vital role in the Economy of each and every country of this world. Hence, this book will give an overall idea regarding various concepts, skills, challenges and opportunities in different Enterprises and overall Marketing sector. The major topics covered in this book include entrepreneurship in emerging markets, business ideas and resources for new entrepreneurs, various strategies for sustainable entrepreneurship, entrepreneurial marketing, innovation and entrepreneurship, resource mobilization for marketing etc., Thus, this book will be a boon to the Business Management, Business Administration, Economics as well as Agricultural Economics Researchers and Scholars with an elaborative study of numerous concepts and aspects of entrepreneurship. The subject matter has been presented in simple language and is supported with latest data and research findings which is helpful for an improved knowledge and thorough understanding regarding various concepts on entrepreneurship, their opportunities and development, emerging markets of various innovative products, challenges in different entrepreneurships, production as well as market sustainability and evolutionary scenarios for various entrepreneurship models.
The book includes 58 diagrammatic representations and the best references which make the book explanatory as well as easily understandable. It is an excellent textbook for undergraduate and postgraduate students of Business Management, Business Administration, Marketing, Human Resources, Economics, Agricultural Economics, ABM and allied faculties as in this book, Prof. Venkatesh C. Pande highlights all the important aspects explaining the co-relation between Entrepreneurship and Emerging Markets as well as various challenges and opportunities evolving in and around all these fields of importance. It is also an ideal as well as useful reading for policy makers, researchers, officers and staff of Revenue Department, Commerce department, managers of different enterprises, firms and organizations.
Table of Contents:
- Chapter 1 Entrepreneurship in Emerging Markets
- Chapter 2 Emerging Markets
- Chapter 3 Entrepreneurial Opportunities and Development
- Chapter 4 Business Ideas and Resources for Entrepreneurs
- Chapter 5 Entrepreneurial Marketing
- Chapter 6 Strategies for Sustainable Entrepreneurship
- Chapter 7 Entrepreneurial Ventures
- Chapter 8 Innovation and Entrepreneurship
- Chapter 9 Strategic Management for Entrepreneurship
- Chapter 10 Resource Mobilization for Marketing
