E-Business
A Management Perspective
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31 600 Ft (30 095 Ft + 5% VAT)
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31 600 Ft
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Out of print
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher OUP Oxford
- Date of Publication 17 December 2009
- ISBN 9780199216482
- Binding Paperback
- No. of pages496 pages
- Size 245x189x19 mm
- Weight 1077 g
- Language English
- Illustrations 200 illustrations plus 34 halftones 0
Categories
Long description:
Table of Contents:
Introduction
I. The Changing environment for e-business
Economics of e-business
Technology in e-business
Social and Behavioural issues
Ethical and regulatory issues
II. The application of e-business technologies
The strategy of e-business
Digital marketing
Product and service innovation
Reshaping business processes
III. The organization of e-business
e-business project management
e-business skills and culture
IV. Conclusions
Future challenges and opportunities
