Direct Marketing (Includes software)
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47 736 Ft (45 463 Ft + 5% VAT)
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47 736 Ft
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Product details:
- Publisher McGraw-Hill Higher Education
- Date of Publication 1 February 1998
- ISBN 9780075617433
- Binding Unidentified
- No. of pages pages
- Size 241x193x33 mm
- Weight 1089 g
- Language English 0
Categories
Long description:
This is a text with cases appropriate for a course called database marketing or direct marketing. The author’s own case analysis software titled THE DIRECT MARKETING STRATEGY SYSTEM will also be packaged with every copy of the text. This text makes great use of the information published in business-to-business periodicals and draws on current texts in direct marketing, marketing strategy and marketing management. It also relies on the author’s extensive business knowledge, teaching experience and publication experience in direct marketing.
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