Data?Driven Customer Experience Transformation ? Optimize Your Omnichannel Approach
Optimize Your Omnichannel Approach
Series: Kogan Page Complete; 1;
- Publisher's listprice GBP 97.00
-
49 091 Ft (46 754 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 4 909 Ft off)
- Discounted price 44 183 Ft (42 079 Ft + 5% VAT)
49 091 Ft
Availability
Not yet published.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number and title 1
- Edition number 1
- Publisher Kogan Page
- Date of Publication 2 May 2025
- ISBN 9781398617421
- Binding Hardback
- No. of pages336 pages
- Size 234x156x15 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.
MoreLong description:
We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience.
In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-driven Customer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, at the University of Cambridge, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth.
By combining academic rigour with real-world examples from leading companies such as Microsoft, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services.
