Product details:
ISBN13: | 9781944659745 |
ISBN10: | 1944659749 |
Binding: | Paperback |
No. of pages: | 372 pages |
Language: | English |
282 |
Category:
Customer Relationship Marketing: Theoretical And Managerial Perspectives
Publisher: World Scientific (Us)
Date of Publication: 25 February 2021
Normal price:
Publisher's listprice:
GBP 55.00
GBP 55.00
Your price:
21 252 (20 240 HUF + 5% VAT )
discount is: 20% (approx 5 313 HUF off)
Discount is valid until: 30 June 2024
The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
Click here to subscribe.
Click here to subscribe.
Availability:
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Can't you provide more accurate information?
Not in stock at Prospero.
Long description:
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'
Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer Research
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows: