Customer Engagement Strategy
Using Emerging Technologies to Transform the Customer Journey
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25 284 Ft
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Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 September 2026
- ISBN 9781398628311
- Binding Hardback
- No. of pages288 pages
- Size 234x156 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Learn how to integrate emerging technologies strategically such as AI, Web3, virtual environments and gamification, to transform your customer journey into memorable, loyalty-building experiences that drive competitive advantage.
MoreLong description:
<p><b>Deliver lasting customer value through data-led, technology-enhanced engagement strategies.</b><br><b><br><i>Customer Engagement Strategy</i></b> by <b>Joern Schlimm</b> is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.<br><br>Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.<br><br>You'll learn how to:<br>- Apply data-led frameworks to deliver consistent, high-value customer experiences <br>- Integrate AI, Web3 and immersive environments into measurable engagement strategies <br>- Use proven insights to govern innovation and mitigate technology adoption risks <br>- Lead transformation that connects business performance with customer outcomes <br><br>Combining strategic foresight with actionable insights, <b><i>Customer Engagement Strategy</i></b> helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.<br><br><i><b>Themes include:</b> digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership</i></p>
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