Creativity in PR and Communications – Concepts and Practices for Innovation
Concepts and Practices for Innovation
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19 735 Ft
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Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 November 2025
- ISBN 9781398620803
- Binding Paperback
- No. of pages400 pages
- Size 240x170x15 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.
MoreLong description:
Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets.
Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores:
- Fostering a creative mindset
- Cultivating creativity
- Creative thinking
- Creative ideation processes
- AI as a tool to assist creativity
- Using creativity to enhance briefs and campaigns
With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights.
Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems.
This book is full of real-world examples from global companies such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.
