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    Creating and Capturing Value through Crowdsourcing

    Creating and Capturing Value through Crowdsourcing by Tucci, Christopher L.; Afuah, Allan; Viscusi, Gianluigi;

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    Product details:

    • Publisher OUP Oxford
    • Date of Publication 22 March 2018

    • ISBN 9780198816225
    • Binding Hardback
    • No. of pages376 pages
    • Size 242x165x28 mm
    • Weight 728 g
    • Language English
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    Short description:

    The book is made up of a unique collection of contributions of leading scholars from different research areas to provide a systematic overview of the research on crowdsourcing, based on a clear definition of the concept, its difference for innovation, and its value for both private and public sector.

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    Long description:

    Examples of the value that can be created and captured through crowdsourcing go back to at least 1714 when the UK used crowdsourcing to solve the Longitude Problem, obtaining a solution that would enable the UK to become the dominant maritime force of its time. Today, Wikipedia uses crowds to provide entries for the world's largest and free encyclopedia. Partly fueled by the value that can be created and captured through crowdsourcing, interest in researching the phenomenon has been remarkable.

    Despite this - or perhaps because of it - research into crowdsourcing has been conducted in different research silos, within the fields of management (from strategy to finance to operations to information systems), biology, communications, computer science, economics, political science, among others. In these silos, crowdsourcing takes names such as broadcast search, innovation tournaments, crowdfunding, community innovation, distributed innovation, collective intelligence, open source, crowdpower, and even open innovation. This book aims to assemble chapters from many of these silos, since the ultimate potential of crowdsourcing research is likely to be attained only by bridging them. Chapters provide a systematic overview of the research on crowdsourcing from different fields based on a more encompassing definition of the concept, its difference for innovation, and its value for both private and public sector.

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    Table of Contents:

    Part I : Crowdsourcing : Fundamentals and the Role of Crowds and Communities
    Introduction to the Chapters
    Crowdsourcing : A Primer and Framework
    Three's a Crowd?
    How Firms Leverage Crowds and Communities for Open Innovation
    Tapping into Diversity through Open Innovation Platforms: The Emergence of Boundary Spanning Practices
    Part II : Tournament-Based Crowdsourcing
    A Problem in the Making: How Firms Formulate Sharable Problems for Open Innovation Contests
    The Role of Information Patterns in Designing Crowdsourcing Contests
    Part III : Collaboration-Based Crowdsourcing
    Renegotiating Public Value with Co-Production
    The Road to Crowdfunding Success: A Review of Extant Literature
    Co-Creation from a Telecommunication Provider's Perspective: A Comparative Study on Innovation with Customers and Employees
    Part IV: Hybrids: Tournament-Based and Collaboration-Based Crowdsourcing
    Co-opetition in Crowdsourcing: When Simultaneous Cooperation and Competition Deliver Superior Solutions
    Prediction Markets For Crowdsourcing
    Ethics in Crowdsourcing: Revisiting and Revising the Role of Stakeholder Theory

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