Corporate Storytelling for Branding
The New Art and Science of Compelling Corporate Communication
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66 563 Ft (63 393 Ft + 5% VAT)
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- Discounted price 58 575 Ft (55 786 Ft + 5% VAT)
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66 563 Ft
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Product details:
- Publisher Springer Nature Switzerland
- Date of Publication 4 May 2026
- ISBN 9783032034953
- Binding Hardback
- No. of pages pages
- Size 210x148 mm
- Language English
- Illustrations Approx. 305 p. 0
Categories
Long description:
"
Table of Contents:
Chapter 1: Emergency and Development of Corporate Storytelling for branding.- Chapter 2: Meaning of Corporate Storytelling for Branding.- Chapter 3: Theories related to Corporate Storytelling for Branding.- Chapter 4: Conceptualizing Corporate Storytelling for Branding.- Chapter 5: Evaluating Corporate Storytelling for Branding Approaches for Organisations.- Chapter 6: Corporate Storytelling for Branding Case Studies of Top Companies in Emerging Economies.- Chapter 7: Conclusion: Envisioning the future of Corporate Storytelling for Branding.
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