Corporate Communication
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32 503 Ft (30 955 Ft + 5% VAT)
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32 503 Ft
Availability
Out of print
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 4
- Publisher McGraw-Hill
- Date of Publication 1 January 2006
- ISBN 9780072990546
- Binding Paperback
- No. of pages288 pages
- Size 228x177x11 mm
- Weight 413 g
- Language English 0
Categories
Long description:
Argenti's Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field.
Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years--mistrust and skepticism of corporate entities is high, as are expectations that companies will ?give back? to society through philanthropy, community involvement, or environmental protection activities.
By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.
Argenti's Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field.
Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years--mistrust and skepticism of corporate entities is high, as are expectations that companies will ?give back? to society through philanthropy, community involvement, or environmental protection activities.
By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.More
