Consuming Traditions
Modernity, Modernism, and the Commodified Authentic
Series: Modernist Literature & Culture;
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28 444 Ft
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Product details:
- Publisher OUP USA
- Date of Publication 4 December 2008
- ISBN 9780195372694
- Binding Hardback
- No. of pages232 pages
- Size 160x236x30 mm
- Weight 465 g
- Language English
- Illustrations 7 halftones and 15 line illustrations 0
Categories
Long description:
In an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century, writers, advertisers, and architects began to create and sell images of an authentic cultural realm paradoxically considered outside the marketplace. Such images were located in nostalgic pictures of an idyllic, pre-industrial past, in supposedly original objects not derived from previous traditions, and in the ideal of a purified aesthetic that might be separated from the mass market. Presenting a lively, unique study of what she terms the "commodified authentic," Elizabeth Outka explores this crucial but overlooked development in the history of modernity with a piercing look at consumer culture and the marketing of authenticity in late nineteenth- and early twentieth-century Britain.
a detailed scholarly read
Table of Contents:
Preface
Selling Authenticity
Part One: Commodified Nostalgia and the Country Aesthetic
The Past is a Present Country: Model Towns and Commercial Utopias
Buying Time: E. M. Forster and the Neo-Nostalgic Home
Part Two: Urban Authenticities
The Vanishing Act of Commercialism: Selfridges, Modernity, and the Purified Marketplace
"Lustrous Behind Glass": Woolf, Window Shopping, and Authentic Display
Conclusion: Modernist Excursions