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    Consuming Traditions: Modernity, Modernism, and the Commodified Authentic

    Consuming Traditions by Outka, Elizabeth;

    Modernity, Modernism, and the Commodified Authentic

    Series: Modernist Literature & Culture;

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      • Publisher's listprice GBP 63.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        28 444 Ft (27 090 Ft + 5% VAT)
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      • Discounted price 25 600 Ft (24 381 Ft + 5% VAT)

    28 444 Ft

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    Product details:

    • Publisher OUP USA
    • Date of Publication 4 December 2008

    • ISBN 9780195372694
    • Binding Hardback
    • No. of pages232 pages
    • Size 160x236x30 mm
    • Weight 465 g
    • Language English
    • Illustrations 7 halftones and 15 line illustrations
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    Long description:

    In an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century, writers, advertisers, and architects began to create and sell images of an authentic cultural realm paradoxically considered outside the marketplace. Such images were located in nostalgic pictures of an idyllic, pre-industrial past, in supposedly original objects not derived from previous traditions, and in the ideal of a purified aesthetic that might be separated from the mass market. Presenting a lively, unique study of what she terms the "commodified authentic," Elizabeth Outka explores this crucial but overlooked development in the history of modernity with a piercing look at consumer culture and the marketing of authenticity in late nineteenth- and early twentieth-century Britain.

    a detailed scholarly read

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    Table of Contents:

    Preface
    Selling Authenticity
    Part One: Commodified Nostalgia and the Country Aesthetic
    The Past is a Present Country: Model Towns and Commercial Utopias
    Buying Time: E. M. Forster and the Neo-Nostalgic Home
    Part Two: Urban Authenticities
    The Vanishing Act of Commercialism: Selfridges, Modernity, and the Purified Marketplace
    "Lustrous Behind Glass": Woolf, Window Shopping, and Authentic Display
    Conclusion: Modernist Excursions

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