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  • Consuming Cultures, Global Perspectives: Historical Trajectories, Transnational Exchanges

    Consuming Cultures, Global Perspectives by Brewer, John; Trentmann, Frank;

    Historical Trajectories, Transnational Exchanges

    Series: Cultures of Consumption Series;

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      • Publisher's listprice GBP 130.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        62 107 Ft (59 150 Ft + 5% VAT)
      • Discount 20% (cc. 12 421 Ft off)
      • Discounted price 49 686 Ft (47 320 Ft + 5% VAT)

    62 107 Ft

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    Product details:

    • Publisher Berg Publishers
    • Date of Publication 1 June 2006
    • Number of Volumes Hardback

    • ISBN 9781845202460
    • Binding Hardback
    • No. of pages352 pages
    • Size 234x156x26 mm
    • Weight 635 g
    • Language English
    • Illustrations 17 b&w illustrations, bibliography, index
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    Long description:

    Globalization and consumerism are two of the buzzwords of the early twenty-first century. In Consuming Cultures, renowned scholars explore the links between modernity and consumption. The book fills a gap in contemporary thinking on the subject by approaching it from a truly global point-of-view. It draws on case studies from around the world, with Africa, Asia and Central America featuring as prominently as Western countries. A transnational perspective allows the authors to investigate the diversity of consumer cultures and the interaction between them. The authors look at the genealogy of the modern consumer and the development of consumer cultures, from the porcelain trade and consumption in Britain and China in the seventeenth and eighteenth centuries, to post Second World War developments in America and Japan, and the contemporary consumer politics of cosmopolitan citizenship. Challenging and pioneering, Consuming Cultures problematizes popular accounts of globalization and consumerism, decentring the West and concentrating on putting history back into these accounts.

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    Table of Contents:

    1. The Modern Evolution of the Consumer: Meanings, Knowledge, and Identities Before the Age of Affluence
    Frank Trentmann, Birkbeck College

    2. Brand Management and the Productivity of Consumption
    Adam Arvidsson, University of Copenhagen

    3. On the Movement of Porcelains: Rethinking the Birth of the Consumer Society as Interactions of Exchange Networks, China and Britain, 1600-1750
    Robert Batchelor, Georgia Southern University

    4. Consumer Culture and Extractive Industry on the Margins of the World System
    Richard Wilk, Indiana University

    5. 'Flowers of Paradise' or 'Polluting of the Nation'? Contested Narratives of Khat Consumption
    David Anderson and Neil Carrier, Oxford University

    6. Chewing Gum: American Taste and the 'Shadowlands' of the Yukatan
    Michael Redclift, Kings College London

    7. Japan's Post-war 'Consumer Revolution,' or Striking a 'Balance' between Consumption and Saving
    Sheldon Garon, Princeton University

    8. Trust, Food and Contestation: From the Buying Nothing Day to Fair Trade Goods
    Roberta Sassatelli, University of East Anglia and University of Bologna

    9. Renegotiating the Social Contract in Post-War Europe: The American Marshall Plan and Consumer Democracy
    Sheryl Kroen, University of Florida

    10. Emerging Global Water Welfarism: Access to Water, Unruly Consumers and Transnational Governance
    Bronwen Morgan, University of Bristol

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