Consumers, Corporations, and Public Health
A Case-Based Approach to Sustainable Business
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Product details:
- Publisher OUP USA
- Date of Publication 18 February 2016
- ISBN 9780190235123
- Binding Paperback
- No. of pages392 pages
- Size 155x234x22 mm
- Weight 562 g
- Language English 0
Categories
Short description:
Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other.
MoreLong description:
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.
This unique collection of case studies demonstrates how important it is for public health and business executives to work together. The health of the individual consumer is the common ground around which this essential dialogue can occur.
Table of Contents:
Preface
Introduction
Contributors
I. Corporate Strategy and Public Health
1. Johnson & Johnson: The Promotion of Wellness
John A. Quelch and Carin-Isabel Knoop
2. Colgate-Palmolive Inc.: Superior Anti-Cavity Toothpaste
John A. Quelch and Margaret L. Rodriguez
3. Royal Caribbean Cruises Ltd.: Safety, Environment and Health
John A. Quelch and Margaret L. Rodriguez
II. Consumer Analytics and Health Care Outcomes
4. Carolinas Healthcare System: Consumer Analytics
John A. Quelch and Margaret L. Rodriguez
5. Philips Healthcare: Marketing the HealthSuite Digital Platform
John A. Quelch and Margaret L. Rodriguez
III. Prevention And Adherence
6. Cancer Screening in Japan: Market Research and Segmentation
John A. Quelch and Margaret L. Rodriguez
7. Dumb Ways to Die: Advertising Train Safety (A), (B), and (C)
John A. Quelch
8. CVS Health: Promoting Drug Adherence
Leslie K. John, John A. Quelch, Robert Huckman
IV. Consumer Access and Affordability
9. The Slingshot: Improving Water Access
John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop
10. Vaxess Technologies, Inc.
John A. Quelch, Margaret L. Rodriguez
11. AccessHealth CT: Marketing Affordable Healthcare
John A. Quelch and Michael Norris
V. Consumerism and Paternalism
12. 23andMe: Genetic Testing for Consumers (A) and (B)
John A. Quelch and Margaret L. Rodriguez
13. Demarketing Soda in New York City
John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively
VI. Emerging Markets, Consumer Behavior and Public Health
14. Fresno's Social Impact Bond for Asthma
John A. Quelch and Margaret L. Rodriguez
15. E-Cigarettes: Marketing Versus Public Health
John A. Quelch and Margaret L. Rodriguez
VII. Consumer Power in Shaping Public Health
16. Rana Plaza: Workplace Safety in Bangladesh (A) and (B)
John A. Quelch and Margaret L. Rodriguez
17. Note on Mobile Health Care
John A. Quelch and Margaret L. Rodriguez
