Consumer Behaviour
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Estimated delivery time: Expected time of arrival: end of January 2026.
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Product details:
- Edition number 3
- Publisher OUP Oxford
- Date of Publication 16 May 2022
- ISBN 9780198862567
- Binding Paperback
- No. of pages616 pages
- Size 248x190x27 mm
- Weight 1190 g
- Language English 262
Categories
Short description:
A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies.
MoreLong description:
This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour.
Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are pushing the creation of increasingly emotive content. In addition, the case studies and consumer insights features have been extensively revised and now cover topics such as consumer engagement during a pandemic, big brand support of the Black Lives Matter movement, and textile waste in the fashion industry.
This third edition reflects the very latest research with a new chapter on sustainable and ethical consumption, and updated coverage of digital consumption and online consumer behaviour. An enhanced Research Insights feature now includes new critical thinking questions to help readers develop their analytical mindset.
The new enhanced e-book offers an even more flexible and engaging way to learn. It features carefully-curated resources that are designed to stimulate, assess, and consolidate learning, including practitioner videos, multiple-choice questions, and a flashcard glossary.
This book is accompanied by the following teaching support resources for adopting lecturers:
PowerPoint presentations
Instructor's manual
Bank of case studies
Learning activities
Examination questions
Consumer Behaviour is up to date and full of relevant cases from a global, regional and national perspective with good consideration for the wider macro environment's impact on contemporary consumer behaviour. The later chapters on digital consumers and sustainability are increasingly relevant to the current generation of students.
Table of Contents:
Part 1: Introduction to Consumer Behaviour
A context for understanding consumer behaviour
Part 2: Micro-View of Consumption
Decision making
Learning
Perception
Attitudes
Personality
Part 3: Macro-View of Consumption
Groups
Culture
Patterns of buyer behaviour
Part 4: Where Do We Go Next?
Digital
Sustainable
Future trends
