Consumer Behaviour
- Publisher's listprice GBP 49.99
-
23 882 Ft (22 745 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 388 Ft off)
- Discounted price 21 494 Ft (20 471 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
23 882 Ft
Availability
Out of print
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 2
- Publisher OUP Oxford
- Date of Publication 29 March 2018
- ISBN 9780198786238
- Binding Paperback
- No. of pages528 pages
- Size 247x191x21 mm
- Weight 855 g
- Language English 0
Categories
Long description:
Table of Contents:
PART 1: HISTORICAL AND CURRENT PERSPECTIVES ON CONSUMPTION
A historical context for understanding consumption
Contemporary perspectives on consumer behaviour
PART 2: MICRO-VIEW OF CONSUMPTION
Decision-making and involvement
Learning and memory
Perceptual processes
Attitude theory and behaviour change
Personality, self, and motivation
PART 3: MACRO-VIEW OF CONSUMPTION
Groups, social processes, and communications
Culture
Patterns of buyer behaviour
PART 4: WHERE ARE WE GOING?
Future trends in consumer behaviour
