Communication Research: Asking Questions, Finding Answers
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Product details:
- Edition number 2
- Publisher McGraw-Hill
- Date of Publication 1 June 2005
- ISBN 9780073049502
- Binding Hardback
- No. of pages416 pages
- Size 228x177x23 mm
- Weight 796 g
- Language English
- Illustrations w. figs. 0
Categories
Long description:
This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one's research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.
MoreTable of Contents:
PART I. RESEARCH BASICS
1. Introduction to Research in Communication
2. The Research Process - Getting Started
3. Introduction to Quantitative Research
4. Introduction to Qualitative Research
5. Research Ethics
PART II. QUANTITATIVE COMMUNICATION RESEARCH
6. Measurement
7. Sampling, Significance Levels, and Hypothesis Testing
8. Quantitative Research Designs
9. Surveys and Questionnaires
10. Descriptive Statistics
11. Testing for Differences
12. Testing for Relationships
13. Quantitative Analysis of Texts
PART III. QUALITATIVE COMMUNICATION RESEARCH
14. Designing Qualitative Research
15. Qualitative Methods of Data Collection
16. Analyzing Qualitative Data
PART IV. READING AND WRITING RESEARCH REPORTS
17. Reading and Writing the Quantitative Research Report
18. Reading and Writing the Qualitative Research Report
Appendix A: Personal Report of Communication Apprehension
Appendix B: Formulas and Steps for Statistical Calculation
Appendix C: Random Numbers Table
Appendix D: Sample Protocol for Experimental Study
Glossary
Index
At the end of each chapter:
Summary
Key Terms
