Communication for Development in India
Theory and Practice
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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 3 July 2026
- ISBN 9781032666402
- Binding Hardback
- No. of pages316 pages
- Size 234x156 mm
- Language English
- Illustrations 9 Tables, black & white 700
Categories
Short description:
The book provides a robust framework for understanding and applying the theoretical, practical, and creative skills essential to the study of development communication. It explores interactive approaches to working with communities and utilizing various communication channels to foster positive behaviors.
MoreLong description:
Communication for Development and Social Change introduces readers to the foundational concepts of development communication including key theories and models that shape diverse perspectives. It provides a robust
framework for understanding and applying the theoretical, practical and creative skills essential to the study of development communication.
The book enhances understanding of development processes, focusing on their role in driving social change, public development programmes and advocacy efforts. It explores interactive approaches to working with communities, creating tailored messages and utilising various communication channels to foster positive behaviours and sustain individual, community and societal change. Additionally, it highlights the importance of communication in promoting social and behavioural transformation, with a particular focus on its application in health, social and other development fields.
This book serves as an ideal textbook for students and researchers in communication for development, journalism and mass communication, sociology, development studies, public health and women and gender studies. It is also an invaluable resource for professionals in media, government, NGOs and the advertising sector. With its comprehensive approach, the book is well suited for adoption as a textbook in South Asia, North America and parts of Africa, where communication for development is a key area of study at graduate and postgraduate levels.
MoreTable of Contents:
List of tables. Preface. 1. Communication for Social Change: An Overview 2. Understanding Development 3. Theories and Models of Development 4. Development Policy and Planning in India 5. Communication for Development. Concepts 6. Development Journalism and Research 7. Prominent Development Movements and People in India 8. Prominent Development Organisations in India 9. Corporate Social Responsibility (CSR) 10. E Governance & Development 11. Communication for Development and the marginalised 12. Future of Communication for Development. Annexure. Index.
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