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  • Car Launch: The HUman Side of Managing Change

    Car Launch by Roth, George; Kleiner, Art;

    The HUman Side of Managing Change

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      • Publisher's listprice GBP 32.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        14 894 Ft (14 185 Ft + 5% VAT)
      • Discount 10% (cc. 1 489 Ft off)
      • Discounted price 13 405 Ft (12 767 Ft + 5% VAT)

    14 894 Ft

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    printed on demand

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    Product details:

    • Publisher OUP USA
    • Date of Publication 1 July 2004

    • ISBN 9780195177985
    • Binding Paperback
    • No. of pages252 pages
    • Size 25x25x25 mm
    • Weight 45 g
    • Language English
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    Short description:

    Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperatives and powerful imagery.

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    Long description:

    Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperatives and powerful imagery.

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    Table of Contents:

    Preface
    Acknowledgments
    Cast of Characters
    Introduction
    Hard Results, Soft Concerns
    Setting an Example of Non-Authoritarian Leadership
    Learning Labs: Teaching Techniques for Thinking Differently
    Combining Engineering Innovation with Human Relations: The Harmony Buck
    Partnerships
    Process Innovation in the Context of a Large Organization
    Practice Without Preaching
    Why the Battle Was Won, But the War Was Lost
    Challenging the Catch-22 Inside Ourselves
    A Reader's Guide for Using the AutoCo Epsilon Project Learning History in Organizations
    Endnotes

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